Jacob Holm Group, an industry leader in innovative, high quality, spunlaced nonwoven fabrics, has opened a new sales office in Shanghai, China, the most recent expansion of its Asian presence. The new Shanghai office comes in response to growing demand for the group’s products in this region, where the company already has sales offices in Japan and Malaysia. The office will be staffed by a sales manager, customer service representative and relevant support staff for both the Jacob Holm and Sontara product portfolios.

“The opening of our Shanghai office is an important step to strengthen the infrastructure for our business partners in China,” says Martin Mikkelsen, CEO of Jacob Holm Group. “This expansion will greatly enhance our capability to support our customers more effectively and to serve the increasing demand of our products within this growing region. We are fully committed to building a lasting presence in China and to invest in long-term partnerships with our customers, distributors and suppliers.”

The Shanghai office will be an integral part of the strategic platform for Jacob Holm Group in the Asia-Pacific region. Staffing of the new office will be announced in coming months.